Form the Habit of Mindfulness

BENGALURU, India–(BUSINESS WIRE)–More than 70% of people who try meditation give up within the first week
itself. Aware
meditation app
, with its proprietary habit formation technology, is
about to change it. The app which recently completed its beta program
has doubled the likelihood of users sticking to the program and
practicing mindfulness daily.

“What is really unique about Aware is that our mindfulness experts work
along with behavioral scientists to design program components that help
people form habits in a predictable and scientific way,” said Avinash
Saurabh, CEO of Aware. One such component developed by the App maker is
‘Energizers’. After the user completes their daily mindfulness session,
the app recommends 3 to 4 minutes energizers that the user can practice
throughout the day. These energizers are uniquely designed for each
session and help the user form a habit by creating continuity in the
practice. “Our users are 93% more likely to continue with the practice
once they start with the program,” added Avinash.

Unlike most other apps that have few week-long programs, Aware has also
developed an artificially intelligent ‘Daily Guide’ program that adds a
new session for the user every day. After the user completes a
three-week-long foundation course, they can activate the ‘Daily Guide’
program. The program learns from the users’ interaction with the app to
provide new customized session every day.

“Mindfulness is not just about a 10-minute daily session. The true
benefit of mindfulness can only be experienced if the practitioner can
extend the practice into daily life,” said Lama Yeshe Regbe, a monk who
has been guiding the product team. He further added, “The team at Aware
has been able to help users engage with the practice on a continuing
basis which is what makes the app so effective.”

Aware’s mission is to measurably improve happiness in the world by
helping people be more mindful. With this intent, the app has been made
available for free to students, schools, universities, and nonprofits
working in the area of mental health. The app also follows a unique, no
questions asked premium upgrade policy where they upgrade any user to
premium if they are unable to pay for the subscription. “Our
subscription model is mission-driven and not profit-driven,” said
Avinash.

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